Heimdal Studio is a digital design experience partner for in-house teams. We build tech that plays the long game, products that customers keep coming back to. That instinct comes from experience: we’ve spent decades in-house at tech and gaming companies, building for millions of returning users. Now we apply that same attention-holding methodology to everything we make.

Design strategy

Product Strategy

Brand Strategy

Creative Direction

Research & Development

Tone-of-Voice

Experience & UX design

Engagement strategy

Integrated AI design

Interactive design (IxD)

Prototyping & testing

Information architecture

Visual systems

Brand design

Interface design (UI)

Motion design

Sonic design

Design systems

Products, platforms & games

Cross-platform design

Brand system integration

Game design

Roadmap planning

Frontend development

How we deliver

Attention is earned, not given.

We use strategy, behavioral science, and game theory to build products, platforms, and gamified experiences that hook users, reward attention, and keep them coming back. We design to turn first impressions and engagement into longterm loyalty.

Our team is powered by senior creatives who don’t just execute, but partner with you at every step.

Our differentiator

Designed to engage. Built to last.

Having worked in-house ourselves, we know what it takes to ship real value in complex and fast-paced environments. We tailor every solution to your goals and for long-term growth.

Tech is our world. Gaming is our language.

Our roots are in industries that are built on capturing and keeping attention. We bring this mindset, instinct, and methodology to every product we design.

Level up with senior-level talent on your team.

No B-team, no bench flayers, no learning curves. This is the starting line up. Everyone here has done this before, with precision and expertise.

We embed to deliver.

We don’t run parallel to you, we integrate. When you need flexibility, we adapt. Lean teams, tailored approach, no unnecessary overhead.

How we work

Embedded analysis

Our onboarding goes beyond introductions and roles, we ask questions that get to the root of the problem we’re trying to solve together. Before putting pixels on screen, we align on product, process, and outcome.

Experience strategy

We don’t build one-and-done experiences; in our approach we look for mechanics that extend usability and guarantee return. Behind every design decision is a strategy.

Design & prototyping

We make, break, and iterate. This is the type of calculated experimentation, thoughtful feedback, and finding the moment where everything clicks. We live for this part.

Integration

Our workflow allows us to embed and be part of your team, including at final delivery.

What they say

“Highly skilled, amazing partnership, communicative, great design thinking across the board”

Andrew Conti
Head of Product, EA Ventures

“Heimdal brings together a rare mix of strategic thinking, thoughtful exploration, and exceptional craft.”

Daniel Haire
Head of Design, Altruist

“Heimdal was highly collaborative and consistently demonstrated excellent creativity and attention to craft quality”

Kevin Warner
Senior Manager UX, D&D Beyond

Impact

340M

MAU across our global solutions

9.7
/10

client rating

94%

Returning clients

Industry veteran leadership

Jacob Grubbe
Founder & Head of Design
Ex- Fortnite, Riot Games, Stink Studios
Ed Altorfer
UX Director
Ex-Riot Games, Fantastic Pixel Castle
Paul Witherden
Design Director
Ex-North Kingdom

Core team

Byron Parr
Brand strategy director
Jerôme Bodin
Design director
Michal Leonczuk
Motion designer
Adrià Verdaguer
UX director
Matt van Schuppen
Developer
Hakan Sezer
Brand & product designer
Magnus Östergren
Experience Director
Ilja van Eck
Developer