Riot Games

2018-22

The most player-focused and content enriched game platform in the world.

Project information

In 2020, Riot Games set out to create the ultimate out-of-game platform experience—one that prioritized players and offered rich, engaging content. As the company expanded beyond League of Legends to a diverse portfolio of games, the challenge was clear: how do you design an immersive UI that’s scalable and intuitive, while ensuring players remain focused on the games they love?

The platform ecosystem needed to seamlessly house multiple game brands, allow players to fluidly switch between experiences, and reflect Riot’s overarching identity at every touchpoint. Meanwhile, the internal publishing and game teams had limited bandwidth to create bespoke content for the platform.

The solution? Simplify complexity. By designing an automated, adaptable UI system, we made it possible for each game brand to shine, letting its unique and evolving content take center stage—without burdening internal teams.

With over 130 million monthly users across console, PC, mobile, and web, accessibility and scalability were critical. Our modular UI system was carefully optimized for all screen types, with a type and color system designed to accommodate diverse audiences worldwide. The result? A platform that balances neutrality and personality, enhancing player immersion while streamlining operations for Riot’s teams.

Results

Heimdal roster

Jacob Grubbe

Design Director & Product Designer

Strategy & vision

Branding

Creative direction

Product innovation

UX/UI design

Generative color system

Scalable design system

Mihcal Leonczuk

Principal Motion Designer

Motion design

Motion system

Press