Fortnite
2023
An immersive, scalable design system for a multi-surface product.
Project information
As Fortnite evolved into a broader ecosystem for playing, creating, and discovering experiences, its visual language and interface patterns needed to scale with a growing set of surfaces and teams. Jacob led the design work to define a refreshed visual direction and a cohesive UI framework that helped unify the experience across key touchpoints.
The effort emphasized immersion, scalability, and accessibility across PC and console, in close collaboration with UX/UI designers, engineering, motion and audio, VFX, product, and research. The result was a robust design system and component approach designed to support consistent, high-quality experiences as the product continued to expand.
Results
Core team
Jacob Grubbe
Design Director
Department leadership
Creative direction
Product innovation
UI design
User experience design
Motion design
UI system for UE5
Press
Credits
Team (In-house)
Creative & Design Direction
UI Art/Design
Jacob Grubbe, Craig Parkinson, Sean Smith
Design System
Phillip Harris, Kyle Hyams, Craig Parkinson
Motion Design & VFX
Sean Smith, Greg Platt, Jacob Grubbe
Tech Design
Operations
