Cambly
2024
Rebrand, identity system, and product implementation for Cambly, a global and gamified language learning platform.
The challenge
To support Cambly’s next phase of growth, we set out to build one global brand that could show up meaningfully and effectively at a local level — defining a new brand strategy, identity and operating model, then bringing it to life across marketing and product.
The solution
Cambly had grown rapidly across six international markets through a highly decentralised, performance-led model. But the brand hadn’t grown with the business. Each market operated independently, creating a fragmented customer experience with little shared strategy, identity or story.
Client notes
“The brand strategy, visual identity and product integration gave our global marketing and product teams a clear, shared foundation to work from — improving the quality of our creative and making us significantly more efficient.”
Core team
